Although the Internet can be a powerful tool, a person has to understand where to look and what questions to ask, otherwise hours can be wasted surfing the Web and ultimately produce unsatisfactory results. This is where a travel agent can make a world of difference.
A professional travel agent is trained to guide a client through the entire process of planning a trip, whether for business or for leisure. Travel agents take classes, participate in seminars, become destination specialists and join professional associations, such as IATA, in order to ensure they make each client's travel experience as personalized, convenient and memorable as possible. When planning a business trip or family vacation, the Internet can be a valuable resource, but it cannot replace the expertise and guidance of a travel agent. Also, during travel crises, the Internet can't replace a human being who will persist to help a client get restitution.
There are some things technology cannot replicate, and the personal touch is one of them. The Internet is a valuable resource, but it cannot replace the expertise, guidance and personal service of a travel agent. At a time when travelers are stressed out with hectic schedules, travel agents have all of the information at their fingertips, saving valuable hours of surfing on the Web. Agents also can offer insider tips based on personal experience.
Over time, the leisure travel industry has become price driven. Many people today base a large part of their travel buying decisions on cost and convenience. Additionally, more people are booking closer in to their travel dates. Thanks to dramatic discounting across the industry, consumers have been conditioned to wait until the last minute before booking in hopes of securing a deeply discounted package deal. However, increasingly, as personal time is in increasingly short demand, people are once again finding the value of working with a professional travel agent to make their vacation plans.
When it comes to booking travel, travel agents are experienced professionals. Travel agents sell:
The Internet has become an integral part of almost every travel agency. It has become more than just a research tool, it has become a business-to-business booking tool.